Paper vs. Pixels: Ahhh, the thought that goes through my head so often these days. Almost as often as this strained economy. How can print succeed and flourish in a increasingly web driven world? Don’t worry – the irony of writing these musings on a blog does not elude me.
In my snail-mailbox at work today, a colleague stuck a printed out NY Times article, photo-copied and distributed to the entire office. On paper! I don’t know if this has ever happened in my career. If it has I don’t remember the last time. Usually you would just get an email with a link! My thought was first to all of the paper (trees) that was used to distribute this ‘memo’ before I eagerly sat down to devour it. Then I realized, “When was the last time I devoured a email link?” I may read them, skim them more likely. But – something about the page, the paper, the smell of the ink, made reading this seem so much more important.
And then came a little clarity for me, there is a time and place for print. It may just last a little longer after all. Maybe we can live in a world where print and pixels can live together.
If you care to read this op-ed article digitally (about the closing of the magazine Gourmet), and you should as it is very interesting – click on the NY Times logo: (although I am guessing that even if you follow this link, you will only skim it. Maybe try printing it out for a change. See if your experience is different, too.)